> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprimo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Zero Touch for Apple

> Connect Apple Business to automatically enroll, preconfigure, and secure Apple devices purchased through authorized resellers.

<Info>
  As of April 14, 2026, Apple Business Manager is now known as **Apple Business**. References to "Apple Business Manager" or "ABM" in third-party documentation refer to the same service.
</Info>

## Prerequisites

* **Device Manager or Administrator** access to an **Apple Business account** ([create one](https://business.apple.com/))

## Set up zero-touch deployment

<Steps>
  <Step title="Download your public key">
    Go to **MDM > Settings**, then select **Apple Business**. Download the public key from this page — you'll need it in the next step.
  </Step>

  <Step title="Add Primo as an MDM server in Apple Business">
    1. Head to [Apple Business](https://business.apple.com/), click your account name at the bottom left, and select **Preferences**.
    2. Under **Device Management Services**, select **Add** and enter a name for the server such as "Primo".
    3. Check the option **Allow this MDM server to release devices**.
    4. In **MDM Server Settings**, upload the public key downloaded in the first step and select **Save**.
    5. Select the newly created server from the sidebar, then select **Download Token** at the top.
  </Step>

  <Step title="Upload your Apple Business token">
    Back in **MDM > Settings > Apple Business**, upload the `.p7m` token downloaded in the previous step.
  </Step>

  <Step title="Migrate existing devices to the new MDM server">
    1. Head to [Apple Business](https://business.apple.com/), click **Your Devices** and select **All Devices** at the top.
    2. Under **Edit MDM Server**, select the new server and reassign all devices to it.
  </Step>

  <Step title="Set up the default MDM server for future devices">
    1. Head to [Apple Business](https://business.apple.com/), click your account name at the bottom left, and select **Preferences**.
    2. Under **Your MDM Servers**, select **Default MDM Server Assignment** and click **Edit**.
    3. Update all entries to the new MDM server, then click **Done**.
  </Step>
</Steps>

## Add devices to Apple Business

### 1. Purchase devices directly through Primo

Devices purchased through Primo are fully zero-touch compatible. [Learn more about ordering devices with zero-touch deployment.](/mdm/zero-touch/setup-zero-touch-catalog)

### 2. Purchase devices through an authorized B2B reseller

You can also purchase Apple devices through an authorized B2B reseller. In this case, make sure that:

* The reseller is **Apple-authorized**
* The reseller correctly assigns the devices to your **Apple Business account** at the time of purchase

Once assigned to Apple Business, the devices become available for enrollment and can be deployed using zero-touch deployment.

### 3. Add devices manually using Apple Configurator for Mac

You can manually add devices to Apple Business using **Apple Configurator**. The device must be erased and physically connected during the process. For detailed instructions, refer to Apple's official documentation: [Add devices to Apple Business Manager using Apple Configurator](https://support.apple.com/en-us/guide/apple-business-manager/axm200a54d59/web).