December 2023
Self-Service Signup
Companies can now create their account completely self-service, guided through all onboarding steps — integrating their HR system and importing their fleet.December 2023
MDM v2 Preview
We are working on a v2 of our MDM that will deliver a more flexible and scalable experience while preserving the simplicity and deep integration of Primo.November 2023
New HR Integration with Kombo
We’ve changed the way we connect to your HR system. With our new partner Kombo, you can see precisely what data you are sharing with us.Connecting your HR system feeds current employees, onboarding, and offboarding data directly into Primo — avoiding oversights and saving time on equipment orders. Employee data is securely stored in the Netherlands, fully compliant with European data regulations.November 2023
Revamped Catalog Design
The catalog has been redesigned for a better experience. You can now:- Toggle between the full catalog and your favorite products.
- Add new items to your catalog to ensure you always have what new hires need.
- Access your catalog from the sidebar (previously in Settings).
November 2023
Simplified Onboarding and Offboarding Flow
The new onboarding flow saves time while covering everything you need. Select devices and accessories, review your order with the automated report, and you’re ready to welcome your new team member.The offboarding stepper is now more efficient — decide on a single page what to do with each employee’s equipment.October 2023
New Apple Products Available
On October 30, Apple announced a new range of MacBook Pro and iMac models with M3, M3 Pro, and M3 Max chips. All models are now available on Primo.Refurbished Products Partnership with BackMarket
Primo now sells refurbished devices in partnership with BackMarket: MacBook Pro, MacBook Air, iPhone, and Samsung devices. To add refurbished products to your list, go to the catalog, search for “Refurbished”, and add them to favorites.October 2023
Deploy Chrome Extensions via MDM
Primo Manage customers can now use MDM to automatically deploy Chrome extensions to employees’ computers — for example, deploying a password manager like 1Password across your entire fleet.October 2023
New Homepage
The new homepage is organized into two categories:- Recommendations show the main actions you need to take, whether enrolling an employee, processing onboardings and offboardings, or acting on your fleet.
- Recent orders shows your recent orders so you can quickly check where they stand.
October 2023
Attaching Documents to Devices
You can now attach documents such as invoices and repair logs directly to devices in Primo. For purchases made through Primo, the correct invoices are attached automatically.October 2023
Other Improvements
- Faster HR sync: The HR connector now requests only the precise information it needs from your HR system.
- Hide non-employees from your cockpit: Select and hide freelancers or payroll administrators that appear after connecting your HR system.
September 2023
New Design Launch
The new design is now live, including a new login page and updated enrollment email content.September 2023
Refurbished Products Now Available
In partnership with BackMarket, refurbished products can now be ordered directly from Primo. The offer mainly covers MacBooks (both Pro and Air). To add them to your list, go to the catalog, search for “Refurbished”, and add them to favorites.Resell and Repair Your Devices
Repairing: A “Repair” button is now available in your actions. Fill in a few details and we’ll help you find the best repair options.Reselling: In partnership with a reselling marketplace, you can now sell old computers and receive credit toward future equipment or your subscription.September 2023
Accessories Tracking
In the equipment section, accessories are now split into “Assigned accessories” and “Accessories in stock”. Selecting an accessory from stock lets you assign it to an employee — making it easier to track accessories across your organization.September 2023
Scripting Engine
Primo now includes a scripting engine, enabling features such as:- Deploying Chrome extensions
- Managing OS updates
- Resetting user passwords from Primo
- Verifying that computers are not iCloud locked
September 2023
Other Improvements
- New address fields: Orders now require an assigned employee and a phone number to ensure smooth deliveries.
- Enrollment toggle during onboarding: When onboarding an employee, a toggle lets you opt specific employees out of enrollment.
August 2023
Admin Device Enrollment from the Primo App
Admins can now enroll devices themselves using the Primo app, instead of asking employees to do it. The enrollment password is visible directly in Primo, letting you complete this step on behalf of the employee.You can also enroll devices in stock so they are ready to assign to new employees without requiring the employee to handle enrollment.August 2023
Self-Service Onboarding
When signing up, you can now complete all required steps — approving terms and checking out — on your own, enabling much faster onboarding.August 2023
”Get Started” Checklist
A new section on the Home page displays tasks to help you get the most out of Primo, including:- Import employees and future onboardings and offboardings by syncing your HR system.
- Configure your company catalog by selecting the devices and accessories you regularly order.
- Import your existing fleet.
August 2023
New Design
A refreshed design has been rolled out, making Primo more delightful to use and setting the foundation for a more modern, scalable experience.August 2023
Other Improvements
- Enrolled devices now show an “enrollment in progress” status within seconds.
- Configure status is now displayed for devices in stock.
- Device names in stock are now simpler and more readable — for example, “MacBook Pro” instead of “Martin’s MacBook Pro” or “MacbookPro18,3”.