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March 2025

Smart Profiles and Global Profile

You can now apply multiple profiles to the same device, combining different configurations based on your specific needs — for example, a Design profile (with team-specific applications), a macOS profile (with macOS-specific security settings), and an office profile (with Wi-Fi credentials).A new global profile lets you target all enrolled devices in your company, making it easy to apply universal settings like encryption across your entire fleet.

New Dashboard

The redesigned dashboard gives you a clear, instant overview of your fleet. Spot devices that need attention, identify unenrolled employees requiring follow-up, and navigate between product sections more easily.
  • Get an overview of upcoming events, including onboardings, offboardings, and expected order and shipment dates.

Connect Multiple HR Systems Simultaneously

You can now connect multiple HR systems to Primo. The platform manages employees across different HR systems in one place, enabling centralized and efficient workforce management.

More Connected Apps for Provisioning

Provisioning support is now available for Datadog, Okta, Atlassian, Ringover, Zendesk, Amplitude, LastPass, and OpenAI — with more integrations on the way.

Other Improvements

  • New assignment logic: Clearer visibility of unassigned devices, with employee assignment in two clicks.
  • Catalog available in USD and GBP: Place orders in multiple currencies across different regions. Billing will be in the currency of your selected billing profile.
  • New filters: Filter employees by job or team to improve monitoring and profile targeting.