How procurement works at Primo
Primo sources exclusively through B2B channels at manufacturer suggested retail prices (MSRP) — the same prices charged directly by Apple, Dell, or Lenovo. This means you won’t find lower prices on Primo than at the manufacturer, but you also won’t find the platform charging above MSRP. B2B procurement is what enables Zero-Touch Deployment and ensures business-appropriate products (for example, Windows Pro only — no Windows Home).Benefits of buying through Primo
- Zero-Touch Deployment (ZTD): devices are automatically configured the first time they connect to the internet, with no manual setup required.
- Complete traceability: serial numbers are automatically recorded and associated with each device from the moment of purchase.
- Automatically associated invoices: invoices are linked to the relevant devices in your inventory without manual effort.
- Centralized invoicing: all invoices are grouped in one place, simplifying accounting and expense tracking.
- Global procurement network: Primo can ship to over 30 countries for seamless international procurement.
- Simplified fleet management: devices are integrated directly into your Primo cockpit for a complete view of your IT fleet.
- Dedicated support: assistance for choosing and configuring the right devices for your team.