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Pricing

Primo sources exclusively through B2B channels at manufacturer suggested retail prices (MSRP), the same prices Apple, Dell, or Lenovo charge directly. Primo never charges above MSRP, and you won’t find lower prices than at the manufacturer.

Sourcing

B2B sourcing is what enables zero-touch deployment, and it limits the catalog to business-grade products, for example Windows Pro only, never Windows Home. Primo ships to the countries listed in Shipping countries. Every device ordered through Primo comes with:
  • Zero-touch deployment — the device configures itself the first time it connects to the internet.
  • Serial number tracking — the serial number is recorded on the device from the moment of purchase.
  • Linked invoices — each invoice is attached to its devices in your inventory, and all invoices are grouped in one place.

Buy outside Primo

Some B2C retailers run promotions below MSRP. These deals aren’t available through B2B channels, so Primo can’t match them. You can buy devices elsewhere, then import them or enroll them. These devices don’t get zero-touch deployment or linked invoices.

Request a product

To request a product that isn’t in your catalog, contact support@getprimo.com.