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As of April 14, 2026, Apple Business Manager is now known as Apple Business. References to “Apple Business Manager” or “ABM” in third-party documentation refer to the same service.

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Prerequisites

  • Device Manager or Administrator access to An Apple Business account (create one)

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How to set it up

1

Download your public key

Go to MDM > Settings, then select Apple Business. Download the public key from this page — you’ll need it in the next step.
2

Add Primo as an MDM server in Apple Business

  1. Head to Apple Business, click your account name at the bottom left, and select Preferences.
  2. Under Device Management Services, select Add and enter a name for the server such as “Primo”.
  3. Check the option Allow this MDM server to release devices.
  4. In MDM Server Settings, upload the public key downloaded in the first step and select Save.
  5. Select the newly created server from the sidebar, then select Download Token at the top.
3

Upload your ABM token to Primo

Back in MDM > Settings > Apple Business, upload the .p7m token downloaded in the previous step.
4

Migrate existing devices to the new MDM server

  1. Head to Apple Business, click Your Devices and select All Devices at the top.
  2. Under Edit MDM Server, select the new server and reassign all devices to it.
5

Set up the default MDM server for future devices

  1. Head to Apple Business, click your account name at the bottom left, and select Preferences.
  2. Under Your MDM Servers, select Default MDM Server Assignment and click Edit.
  3. Update all entries to the new MDM server, then click Done.

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Adding devices to Apple Business

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1. Purchase devices directly through Primo

Purchases made through Primo are 100% Zero Touch compatible, ensuring a seamless experience. Learn more about ordering devices with Zero Touch.

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2. Purchase devices through an authorised B2B reseller

You can also purchase Apple devices through an authorized B2B reseller. In this case, make sure that:
  • The reseller is Apple-authorized
  • The reseller correctly assigns the devices to your Apple Business account at the time of purchase
Once assigned to Apple Business, the devices become available for enrollment and can be deployed using Zero Touch.

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3. Add devices manually using Apple Configurator for Mac

You can manually add devices to Apple Business using Apple Configurator. The device must be erased and physically connected during the process. For detailed instructions, refer to Apple’s official documentation: Add devices to Apple Business Manager using Apple Configurator.