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This article explains how to configure Apple Business Manager (ABM) or Microsoft Entra so Primo enrolls ordered devices automatically on delivery with zero-touch deployment (ZTD).

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Understand why ZTD depends on local keyboards

Zero-touch deployment relies on supplier accreditations that are region-dependent:
  • Mac devices enroll through Apple Business Manager (ABM)
  • Windows devices enroll through Microsoft Autopilot
Only suppliers accredited in a given region can provide these services, and they can only deliver devices with the local keyboard configuration of that region. If you select a non-local keyboard, Primo routes the order to a different supplier that is not accredited for ZTD, so zero-touch deployment is unavailable.

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Configure Apple Business Manager for ZTD

To enroll Apple devices ordered through Primo automatically in zero-touch, authorize the reseller to enroll devices in your ABM.
1

Open shipping countries settings

Go to Orders & Shipments > Settings > Shipping countries.
2

Enable Zero Touch Apple for the country

Next to the relevant country, click Zero Touch Apple > To Setup > Zero-Touch Deployment for Macs > Enable.
3

Select or create an Organization ID

Select your existing Organization ID or create a new one. If you create one, use your company name followed by the ISO country code as the Organization ID name (for example, Primo FR when enabling zero-touch on the French catalog). Enter the ID shown in Apple Business Manager (Devices > Inventory > Apple Customer Number) as the Organization ID.
4

Add the Reseller ID in Apple Business Manager

Open Apple Business Manager and click Devices > Inventory > Customer Number > Add > Reseller Number. Enter the Reseller number shown in the Primo cockpit.
5

Confirm the setup

Back in the cockpit, check “I’ve added these Reseller IDs in Apple Business Manager” to confirm the action, then click Confirm to finalize.

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Configure Microsoft Entra for ZTD

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Step 1: Authorize the reseller to register future devices

1

Open order settings

Go to Settings → Orders.
2

Open the Windows zero-touch configuration

Under Zero-Touch Procurement, click Windows.
3

Select countries and authorize the reseller

Select the country or countries where you want to enable Autopilot procurement, then click Authorize our reseller.
4

Follow the displayed instructions

Complete the steps shown on screen.
5

Confirm the partner relationship

A confirmation screen indicates that the partner relationship is created.

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Step 2: Enter Microsoft Entra information

1

Open Microsoft Entra ID

Log in to the Azure portal and search for Microsoft Entra ID.
2

Copy your tenant details

Copy your Tenant ID and Primary Domain, then paste them into the cockpit.
3

Activate the integration

Turn on the configuration toggle to finalize the integration.